Collaboration - Disney’s Winnie the Pooh

Little Words Project: Winnie the Pooh x Little Words Project

A celebration of kindness, friendship, and 100 years of everyone’s favorite bear.

Role: At Little Words Project, I led creative and art direction across digital
and retail campaigns, guiding concept development and overseeing
production to deliver cohesive, brand-aligned storytelling.

The campaign celebrated the launch of the Winnie the Pooh x Little Words Project collaboration and 100 years of the beloved character, capturing the warmth, friendship, and nostalgia of the Hundred Acre Wood.

The creative paired a whimsical, forest-inspired product world with a lifestyle shoot centered around community and celebration. Alongside our prop stylist, we built organic, storybook-inspired sets and a playful tablescape designed to invite our community into the world of Winnie the Pooh. Across product, lifestyle, and digital touchpoints, the campaign felt warm, nostalgic, and rooted in the enduring spirit of friendship.

Product renderings made with Firefly

Site Collection & PDP Integration
The campaign’s visual language extended across collection pages and PDP modules, translating the Hundred Acre Wood-inspired world into a cohesive and immersive commerce experience.

Chief Brand Officer: Adriana Carrig
Brand Director: Juliana Weizenauer
Art Direction and Creative execution: Chelsea Santana
Photographer: Jim Esposito
Creative Assistant: Vanessa Perez
Social Director: Mariah Grippo
Prop stylist: Susie Ramirez
Lead Designer: Chelsea Santana
Assistant Designer: Thais Vasconcelos