Collaboration - The Devil Wears Prada
Little Words Project: The Devil Wears Prada x Little Words Project : That’s All.
A groundbreaking Little Words Project x The Devil Wears Prada collaboration arriving just in time for the Spring premiere.
Role: At Little Words Project, I led creative and art direction across digital and retail campaigns, guiding concept development and overseeing production to deliver cohesive, brand-aligned storytelling.
The campaign centered around the launch of the Little Words Project x The Devil Wears Prada collaboration, designed to celebrate the nostalgia, ambition, and fashion fantasy that defined an era for our millennial audience.
Visually, the direction leaned into the polished glamour of an early-2000s NYC editorial world, blending fashion nostalgia with themes of confidence, transformation, and girlhood. Inspired by the energy of a fast-paced magazine office and the iconic visual language of the film, the campaign unfolded like a fashion story in three acts — from subtle nods to Andi’s evolution, to the pulse of an editorial workspace, to bold, product-forward moments anchored in rich reds and elevated styling. Across digital touchpoints, layered typography, office-inspired details, and cinematic styling created a world that felt aspirational, empowering, and unmistakably fashion-forward.
Site Collection & PDP Integration
The campaign’s visual language extended into collection pages and PDP modules, translating the editorial-inspired narrative into a cohesive and immersive commerce experience. Subtle NYC cityscape elements were incorporated throughout the digital background environment to amplify the user experience, reinforcing the campaign’s fashion-world atmosphere while creating a more dimensional and connected brand moment across site touchpoints.
Email Campaign Integration
The campaign extended across early access and launch email moments, capturing the excitement of a coveted fashion drop while reinforcing the collaboration’s themes of ambition, confidence, nostalgia, and girlhood.
scroll inside each phone ↑
Window Clings & Retail Integration
The campaign extended into in-store window cling applications, bringing the collaboration’s fashion-forward visual world into a physical retail environment. Inspired by early-2000s editorial culture, the designs incorporated bold typography, rich red tones, and NYC-inspired visual cues to create an immersive storefront moment that amplified the campaign’s themes of nostalgia, ambition, and girlhood.
Team:
Chief Brand Officer: Adriana Carrig
Brand Director: Juliana Weizenauer
Creative Director: Chelsea Santana
Photographer: Jim Esposito
Creative Assistant: Vanessa Perez
Social Director: Mariah Grippo
Prop stylist: Susie Ramirez
Lead Designer: Chelsea Santana
Assistant Designer: Thais Vasconcelos
