OOH

Little Words Project expanded its retail presence with its first interactive airport shopping experience at LaGuardia Airport Terminal B, created in partnership with WHSmith.

Working collaboratively on the environmental and fixture design, I helped translate the LWP brand into a high-traffic physical retail experience that balanced storytelling, merchandising, and functionality. The space introduced interactive touchpoints including a Build Your Own Bag Charm station, on-the-go bead kits, and NYC-inspired product—creating an engaging brand moment designed specifically for travelers.

The project extended LWP’s visual identity beyond digital and traditional retail, demonstrating how the brand could come to life through large-scale environmental design and experiential commerce.